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Automotive Guide The Best Way To Beat The Car Business!

By: Dr. Gary S. Goodman
Automotive Guide

What is the greatest expense in the average American’s life?

His house?

Heck, no. Generally speaking, houses are great investments, not expenses.

They appreciate.

The biggest expense is the automobile, in absolute dollars and as a percentage of annual income. It depreciates, as you know, a lot and especially quickly, particularly if it is new or slightly used.

Just out of college, I took a job at an upscale car leasing company in Beverly Hills, California. And if you just read the opener to this article you saw a summary of a lecture I was given by the owner of that firm.

He went on to advise: “Gary, do you know how to BEAT the car business?”

“Nope.”

“Buy the best car you can, hold onto it forever, and keep it in decent running condition; that’s how.”

If you think he was wrong, consider this. Mark O. Haroldsen is the author of the book, “The Courage To Be Rich,” and he mentioned that be bought a very used, but still great looking Rolls-Royce.

He drove it for a number of years, getting thousands of admiring glances, and then he sold it for TWICE what he paid!

This smart guy took what is typically the biggest expense in American life and turned it into a PROFIT!

Now, you know the secret to beating the car business.

But do you have the courage to withstand those new car rebates and low interest loans in order to do so?

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations from Santa Monica to South Africa. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com. For information about coaching, consulting, training, books, videos and audios, please go to http://www.customersatisfaction.com

Automotive Guide Tag : Used Cars New Cars Haggling

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